The Branded Entertainment Summit ProPKo was initiated in 2003 by Andreas Waldner and is organised annually ever since by WTV Entertainment Marketing. Furthermore the Product Placement and Branded Entertainment Award PPA was founded in 2011.
With this initiative, transparency, know how transfer and benchmarking is believed to be generated within the industry. The specialized discourse shall positively accompany the continuously structural process. With the integration of international speakers, their expertise may find entry, with respect to the infinity of the film business.
In accordance to the opionion of participants, the leading industry meeting in the German speaking area was established over the past twelve years.